My journey into e-commerce

My background is in business administration, retail operations, sales and customer service. Working directly with customers taught me how much service, communication and consistency matter to a business.

I also wanted more freedom in my professional life. I was looking for a way to develop new skills, build something of my own and eventually have the flexibility to work from anywhere. That interest led me toward e-commerce.

When I started, I had no experience building an online store or using digital marketing tools. Shopify, online advertising, analytics, social media marketing and automation were all new to me.

Randmar’s practical approach to learning appealed to me. I could learn a concept and put it to work right away in a real business. Having guidance and a team to support me while I learned made a difference.

My project became OPN Sound Canada. Over the past few months, building the store has introduced me to branding, customer experience, bilingual content, digital marketing, advertising platforms, social media and business verification. Every week has brought a new challenge and something new to learn.

This is where I will document that journey week by week: the progress, the problems, the mistakes, the solutions and what I learn along the way.