Randmar

A closer look at Randmar

Understanding Randmar

The people, purpose and progress behind Randmar.

Founded in 1936 by Rosario Armand, Randmar is a Canadian family-owned business. Explore seven chapters to meet the people behind the company, understand our role in distribution, and find your next step.

Our story

A family business, moving forward since 1936.

Founded by Rosario Armand, Randmar is a Canadian family-owned business whose story spans three generations. Discover the people, decisions, and changes that have shaped the company, and the next chapter taking form today.

Our story began in1936

A family business.
Three generations of perspective.

The beginning

1936 — Rosario Armand begins the story

Randmar began in 1936 with Rosario Armand. That founding is the starting point of a family business that continues today, connecting Canadian resellers with manufacturers and their products.

Understanding Randmar starts with the people behind the name: the family who founded the business, the generations who followed, and the teams and business partners who contribute to its work today.

Across generations

Carrying the
business forward

Three generations are part of Randmar's story. Today, Gislain Armand leads the company, bringing software engineering experience to distribution. The business continues to evolve as the way people buy, sell, and work changes.

Meet the people behind Randmar and explore their perspectives on the company, its work, and its future.

Georges Armand

THE BOSS

Gislain Armand

President of Randmar Inc.

PersonalityLinkedIn

Danielle Armand

Vice-President of Randmar Inc.

Core Values

Collaboration

Working together across the team and with business partners.

Consistency

Bringing care to the everyday work of distribution.

Creativity

Looking for practical ways to improve how we work.

Evolving together

The everyday work of distribution.

Building new ways to work

As Randmar has evolved, so have the tools behind its operations. Internally developed software connects inventory, orders, and distribution, while portals give resellers and manufacturers ways to work with the company.

This connects technology to practical needs: knowing what is available, coordinating information across locations, and helping partners manage their business with Randmar. Explore Gislain's leadership story to learn more about that evolution.

Read Gislain’s leadership story

Everyday contributions

The people who
make Randmar

A family business is also the work of a wider team. Behind the products and the platform are people handling the daily details of distribution and maintaining relationships with resellers and manufacturers.

This is the everyday side of Randmar: people working together, sharing what they know, and contributing as the business moves forward. Their work belongs in the story alongside the family who founded it.

A participant working at a laptop alongside others in Randmar’s coworking space
A moment from Randmar’s coworking space launch.
People working and talking around tables in Randmar’s shared coworking space
Room to work, connect and share ideas.

Looking ahead

The next chapter

Randmar's story continues through the businesses it works with and the knowledge it shares. Randmar Academy offers starting points for new businesses, established resellers, and manufacturers.

The Workbook, the Playbook, and the Handbook provide different paths to explore. Choose the one that fits your business, or connect with our team to learn more about working together.

Explore Randmar Academy Talk to our team
Gislain Armand helping a participant during a tutoring session
Learning together, with Gislain Armand.

How it works

Understand the business behind your next order.

Randmar connects manufacturers with Canadian businesses that sell their products. Start with the people involved, explore the available purchasing and fulfillment paths, and find the account information relevant to your business.

Inventory at Randmar’s warehouse.

The relationship

Four roles, one connected relationship

Manufacturers make the products. Randmar makes products available through its distribution business. Resellers decide what to offer their own customers and how to build their business around that offer. Customers purchase through the reseller’s chosen sales channel.

These are business relationships. They do not describe a single physical shipment route. Your product selection, sales approach, and customer experience remain central to the business you are building.

Business relationship · not a shipment route

  1. 01

    Manufacturer

    Makes the products.

  2. 02

    Randmar

    Makes products available through distribution.

  3. 03

    Reseller

    Selects products and serves its customers.

  4. 04

    Customer

    Purchases through the reseller’s sales channel.

Physical fulfillment depends on the purchasing workflow and account arrangements.

Wholesale sourcing

Source products for your business

Begin with the manufacturers and products available through Randmar. Consider which products fit your customers, review the purchasing information available to your account, and plan an order around your business needs.

Before ordering, review current product availability and the shipping and payment arrangements associated with your account. These details help you make practical decisions about what to sell and how to fulfill demand.

Explore manufacturers
Workstations and inventory on Randmar’s warehouse floor.

Approved account workflow

Explore a direct-to-customer workflow

For approved ecommerce and commercial accounts, Randmar supports dropshipping and order-processing workflows. This can allow an order to move toward your customer while you manage your storefront and customer relationship.

The setup depends on your business and its approved account arrangements. Discuss fulfillment needs with Randmar and review the applicable pricing, shipping profile, and payment terms. Confirm any API-related capability for your account.

Review account options

Tools and learning

Put the tools and learning in context

An ordering platform supports the work of buying products. The Academy provides another starting point: resources for understanding and developing your business with Randmar.

Explore the Workbook if you are getting started, the Playbook if you already operate as a reseller, or the Handbook if you represent a manufacturer. Choose the resource that matches the question you need to answer next.

Three ways to explore

01Getting startedThe WorkbookA starting sequence for building a business with Randmar.Open the Workbook 02Established resellerThe PlaybookResources for questions about an existing reseller business.Open the Playbook 03ManufacturerThe HandbookAn introduction to the manufacturer relationship.Open the Handbook

Take the next step

Move forward with a clear picture

Think about what you sell, who buys it, and how orders reach those customers. Then review the current account options or bring those details to Randmar’s team.

Explore account optionsExplore Randmar AcademyTalk to our team

Your path

Where does your business go next?

You may be preparing your first online store, looking for products for an established business, or exploring how to bring a manufacturer’s products to resellers. Find the path closest to your situation and follow the question that matters now.

Participants reviewing a laptop together at a Randmar event
Participants working together at a Randmar event.

Three starting points

Choose the question you want to answer

Each path introduces Randmar from a different point of view. You can explore more than one as your needs develop.

Three ways to explore

01Getting startedThe WorkbookA starting sequence for building a business with Randmar.Open the Workbook 02Established resellerThe PlaybookResources for questions about an existing reseller business.Open the Playbook 03ManufacturerThe HandbookAn introduction to the manufacturer relationship.Open the Handbook

Getting started

I am getting started

You have an idea and need a practical place to begin. Start by thinking about the customers you want to serve, the products that fit them, and the business you want to build.

The Workbook organizes a starting sequence across six modules, including customer profile, store, products, email, and store review. Use it to organize your next decisions.

Open the Workbook
A facilitator and participants reviewing laptops together at a Randmar event
A working session at a Randmar event.

Established reseller

I already run a reseller business

You already have customers, sales channels, or a purchasing routine. Your next question may be about sourcing, expanding your assortment, or account arrangements that suit your operation.

The Playbook is a starting point for established resellers. Explore the resources currently available, then review account information relevant to your purchasing and fulfillment needs.

Open the Playbook

Manufacturer

I represent a manufacturer

Begin with the Handbook, then prepare a focused introduction to your company and product range. Explain the customers your products serve, the markets you are considering, and the questions you want to explore.

A conversation with Randmar can establish whether there is a relevant opportunity and what information is needed to evaluate a potential relationship.

Open the Handbook
Three attendees in conversation at a Randmar event
A conversation at a Randmar event.

A useful distinction

Match the next step to the question

Learning resources and purchasing arrangements answer different questions. For current account options, fees, shipping arrangements, and commercial terms, consult the pricing page.

Choosing an Academy path does not establish an approved purchasing account. If your situation spans several paths, tell Randmar’s team what you are building.

Review account optionsTalk to our team

Our values

What our values mean for your business.

Collaboration. Consistency. Creativity. Three ideas that help explain how we think about the work of distribution and the relationships around it.

Our values: Collaboration, greater together; Consistency, progress every day; and Creativity, ideas for a brighter tomorrow. Arrows connect all three values.

Collaboration

Start with a shared understanding

Different businesses arrive with different questions. Collaboration begins by recognizing those perspectives and creating a useful place to start.

Randmar Academy reflects that distinction through the Workbook for people getting started, the Playbook for established resellers, and the Handbook for manufacturers. Choose the path that fits your situation, then bring your goals and questions into the conversation.

Small groups working together in Randmar’s coworking space
People working together in Randmar’s coworking space.

Consistency

Make the next step easier to understand

Consistency depends on people being able to work from shared information. In distribution, inventory and orders make that need concrete.

BDC’s July 2025 account of Randmar’s modernization describes centralized processes and connected warehouse information. It offers historical context for this value, not a guarantee about any current account or order.

Read the BDC case study, July 2025
A participant reviewing printed material beside a laptop at a Randmar conference
Printed and digital materials at a Randmar conference.

Creativity

Keep looking for a useful improvement

Creativity becomes useful when an idea addresses a practical need. Randmar’s technology story offers a documented example of that connection.

BDC describes internally developed software and work with Vooban on artificial intelligence for inventory planning. The principle is to understand the problem, then consider tools that fit the people and work involved.

Read the BDC case study, July 2025

Continue exploring

Find the resource that fits your next step

The Academy offers different places to continue learning. Choose the material relevant to your business, or contact our team with a specific question.

Explore Randmar AcademyContact Randmar

Three ways to explore

01Getting startedThe WorkbookA starting sequence for building a business with Randmar.Open the Workbook 02Established resellerThe PlaybookResources for questions about an existing reseller business.Open the Playbook 03ManufacturerThe HandbookAn introduction to the manufacturer relationship.Open the Handbook

Inside Randmar

A closer look at Randmar.

The online experience is one part of a distribution business. Behind it are people, products, information, and the work of connecting manufacturers with resellers.

A view across Randmar’s warehouse floor.

People

The people behind the work

Distribution brings together different kinds of work. People ask questions, review details, handle products, share information, and help move decisions forward.

The work connects physical products with the information businesses need to act. A conversation, a product detail, or a stock question can become part of a wider decision.

Three people working at computers during a Randmar event
People working side by side at a Randmar event.

Products and inventory

The work around an order

A distribution business brings physical products and order information together. Stock needs context: which product it is, where information can be found, and how it relates to the work underway.

BDC’s July 2025 case study describes Randmar connecting warehouse information as part of its operational modernization. Review the current product and account details relevant to your own operation.

Read the BDC case study, July 2025
Explore manufacturers
Pallets of boxed products in Randmar’s warehouse
Product inventory on Randmar’s warehouse floor.

Information

Software supporting the work

The work inside Randmar also includes software. BDC describes a move from fax-based processes toward internally developed systems and connected information.

Its July 2025 case study also documents work with Vooban on inventory planning. These are historical examples of tools explored for practical operational needs; confirm current capabilities for your account.

Read the BDC case study, July 2025

Relationships

Where manufacturers and resellers connect

Manufacturers and resellers approach distribution from different directions. One brings a product to market; the other understands the customers and channels it may serve.

Randmar sits within that relationship. What you sell, how you reach customers, and what you want to develop next can frame a useful conversation.

Attendees talking together at a Randmar event
A conversation at a Randmar event.

Continue the journey

Take your next step with Randmar

Choose the Academy resource that matches what you want to understand. To look at the commercial offer, explore manufacturers and current account information, or contact the team about your business.

Explore Randmar AcademyReview account optionsContact Randmar

What is next

Distribution experience. New possibilities.

Randmar connects the experience of a family business with the possibilities of new technology. Start with three connected ideas: distribution, technology, and learning.

Workstations and inventory on Randmar’s warehouse floor.

The connected business

Three connected parts of the business

Distribution connects the manufacturer who makes a product, the reseller who brings it to market, and the customer who chooses it. Randmar works within that network.

Technology can help teams examine inventory, orders, and information. Learning gives visitors a place to continue exploring based on the questions they bring.

The connected business

Pallets of boxed products on Randmar’s warehouse floor

Distribution

Products and business relationships

Conference participants working together at computers

Technology

Tools for practical information needs

Attendees learning together during a Randmar conference presentation

Learning

Resources for the next question

Practical tools

Better tools begin with practical questions

What happens when information is scattered? How can teams work from a more connected picture of the business?

A July 2025 BDC case study describes Randmar’s move toward internally developed software connecting inventory, orders, and distribution. It also examines work with Vooban on inventory planning. Read the published case for its historical context.

Read the BDC case study, July 2025
A person working at a workstation among shelving and products in Randmar’s warehouse
A workstation on Randmar’s warehouse floor.

Human context

People behind the systems

A screen is only one part of the picture. The surrounding work includes conversations, decisions, and the everyday experience of people who know the business.

Meet the people behind Randmar through our leadership stories, and consider your own team’s questions: what needs to work well, what needs greater clarity, and where could a different approach help?

Meet Gislain Armand
A Randmar presenter helping a participant at a laptop
A presenter and participant reviewing a laptop at a Randmar conference.

A place to begin

Turn understanding into a next step

New to Randmar? Open the Workbook. Already a reseller? Explore the current Playbook resources. Represent a manufacturer? Begin with the Handbook.

Three ways to explore

01Getting startedThe WorkbookA starting sequence for building a business with Randmar.Open the Workbook 02Established resellerThe PlaybookResources for questions about an existing reseller business.Open the Playbook 03ManufacturerThe HandbookAn introduction to the manufacturer relationship.Open the Handbook

Looking forward

The next chapter starts with your business

Understanding a distribution partner begins with its people and approach. Continue through the Academy, explore the path that fits your business, or bring your questions to the team. The final chapter introduces perspectives from Randmar’s partners.

Explore the AcademyTalk to our team

Our partners

Understanding Randmar through the businesses we serve.

A distribution relationship takes shape through everyday work and the people doing it. Hear from customers whose comments Randmar has published, then explore a manufacturer relationship confirmed by Sharp.

A group of attendees and Randmar team members at a Randmar conference
Attendees and Randmar team members at a Randmar conference.

A customer perspective

Office Cart: a continuing relationship

For someone considering a new distribution relationship, continuity is a useful topic to explore. What matters to your team over time? Which questions deserve a conversation before you begin?

“Randmar has been our preferred distributor for years.”
Virginia GodziekOffice CartExcerpt from a customer comment published by Randmar.
Read the published customer comment

Two more perspectives

Customer experiences in their own words

Customer comments describe individual experiences. Use these perspectives as a starting point for your own questions, rather than as a promise of the same outcome.

“Website is super easy to use”
CeliaPrecision TonerExcerpt from a customer comment published by Randmar.
Read the published comment
“we were able to establish a competitive edge.”
Keifer HutkaLakehead Inkjet & TonerExcerpt from a customer comment published by Randmar.
Read the published comment

Manufacturer announcement

A manufacturer relationship: Sharp consumer audio

Sharp Electronics of Canada’s 9 February 2026 announcement identifies Randmar as its authorized distributor for an expanded consumer audio range in Canada, including speakers, headphones, and home audio products.

This is manufacturer-confirmed distribution evidence. Read Sharp’s announcement for the full context of the relationship and product introduction.

Read Sharp’s 9 February 2026 announcement (PDF)
Sharp consumer audio products on a white background
Sharp consumer audio product photography.

Your perspective

What do you want from the relationship?

Start with the work: what products, information, and resources does your team need to evaluate? Consider who will use the tools and what would help them feel ready to begin.

Bring those questions to a conversation about your own situation. Individual customer experiences cannot define the outcome for every business.

Products
What does your team need to evaluate?

Information
What would help you make a decision?

Conversation
Which questions should you bring to Randmar?

Continue with Randmar

Choose your next step

Starting with Randmar? Open the Workbook. Already a reseller? Explore the Playbook. Representing a manufacturer? Begin with the Handbook.

Explore the Academy or talk to our team about what matters to your business.

Explore the AcademyTalk to our team

Three ways to explore

01Getting startedThe WorkbookA starting sequence for building a business with Randmar.Open the Workbook 02Established resellerThe PlaybookResources for questions about an existing reseller business.Open the Playbook 03ManufacturerThe HandbookAn introduction to the manufacturer relationship.Open the Handbook