Georges Armand — Building to Last

Georges Armand is the leader of Randmar, a Canadian company specializing in distribution. Since 1982, he has worked in a demanding industry where he learned that success depends not only on products and pricing, but above all on the trust a company builds with its partners.

Over more than four decades, Georges has navigated market shifts, periods of uncertainty, and constant competition from powerful American multinationals. In an industry where some questioned whether an independent company like Randmar could truly compete, he chose to persevere.

The years passed quickly, driven by daily challenges and the determination to keep moving forward. For Georges, keeping Randmar in business, helping it grow, and preparing to pass it on to his children represent his greatest accomplishments. He is handing down more than a company—he is passing on the result of a lifetime of hard work, determination, and learning.

Learning to Rely on Yourself

In Randmar’s early years, Georges learned to accomplish a great deal on his own. Working in a highly competitive industry, he developed his own methods, learned how to recognize opportunities, and kept close the knowledge that allowed Randmar to stand apart.

Succeeding Alongside Our Partners

From the beginning, Georges has been guided by a simple conviction: for Randmar to succeed, its resellers must succeed as well.

His decisions have consistently been shaped by the desire to offer resellers genuine business opportunities and the ability to earn a healthy profit. To compete with the industry’s largest players, Randmar needed partners who believed in the company—but that trust had to be earned.

It was built gradually through competitive pricing, valuable opportunities, and a consistent way of doing business. When resellers know that Randmar supports their ability to remain competitive and protect their margins, they can spend less time searching elsewhere and more time growing their businesses.

Over the years, this trust has made Randmar’s relationships simpler, more efficient, and more enduring. It allows Randmar and its partners to pursue the same goal: growing together and creating opportunities that everyone can turn into success.

Growing Together

Working with Randmar means gaining access to business opportunities backed by more than 40 years of experience in distribution. It also means working with an independent company that understands the realities resellers face, because Randmar’s own growth has always depended on their success.

Georges Armand’s story demonstrates that an independent company can earn its place alongside the giants of its industry. It takes perseverance, a deep understanding of the market, and, above all, partners who know they can rely on one another.

For Georges, a good opportunity ultimately comes down to one question: does it create real value for the reseller? When the answer is yes, his reaction is immediate—and everyone who knows him has heard it before:

“Un vrai bargain!!”

More than a favorite expression, it captures the philosophy that has guided Georges throughout his career: find the right opportunity, offer genuine value, and make sure everyone has a chance to profit from it.