A catalogue gives you options. A store needs direction.
Working with Randmar gave me access to a wide range of products. That opened up opportunities, but it also gave me a lot of decisions to make.
For ÉVORA, I had to think about what belonged together. Luggage, backpacks and travel accessories can serve different needs, even when they sit in the same broad category. Someone preparing for a flight is making a different decision from someone looking for an everyday work bag.
I started paying more attention to how I could guide those decisions. A useful selection should help a visitor understand what fits their trip, routine or style. Simply adding more products does not answer that question.
The selling price is only the beginning.
Pricing taught me to look beyond the difference between the supplier cost and the retail price. Shipping, payment processing, discounts and advertising all affect what remains from a sale.
My work on the Rick Ross x Bugatti campaign made those trade-offs very concrete. Testing offers meant thinking about both the appeal to the customer and the margin left for the business.
I am learning to ask a better question before promoting a product: can this offer make financial sense after the costs of selling it? A product can be attractive and still be difficult to advertise profitably.
Availability changes the plan.
Inventory became another part of the decision. I needed to check which products and colours were available before deciding what to feature.
A product with only one or two units available may still deserve a place in the store. Promoting it through a campaign requires a different level of attention, because the available stock can disappear quickly.
That taught me to distinguish between choosing the store’s assortment and choosing what to put advertising effort behind.
I need to explain why a product belongs.
Working on product pages and creative ideas pushed me to look more closely at each item. What would make someone choose this bag? Its format, material, organisation, appearance or usefulness for a particular occasion?
Those questions now influence product selection earlier. If I struggle to explain who a product serves and what makes it useful, I need to understand it better before giving it more attention.
The community helped me develop my judgment.
The Randmar community has been part of that learning process. People who shared advice, feedback and their experience helped me think more carefully about the products and the business around them.
Having access to products gave me a starting point. Learning from other people helped me make better use of that access.
I am still testing and improving ÉVORA. I have not finished learning how to choose the right assortment, and I expect my decisions to keep evolving.
But I now approach product selection with clearer questions: who is this for, how does it fit ÉVORA, is it available, and do the numbers work? Those questions give me a much stronger starting point than simply deciding whether I like a product.