Every first meeting I have ends with the same question.

And in most cases, the answer is ready before they finish asking it.

From my desk today

This one isn't about a single day. It's about a moment I live almost every week.

I meet with a potential client. We talk about their needs and their challenges.

I explain who Randmar is and walk them through our product portfolio.

Then the moment arrives. The question comes in one of three versions:

  • "OK, so how do I get started?"
  • "Is it difficult to create an account?"
  • "How long before I get approved?"

For most independent retailers, the honest answer is: your account can be created and ready before you finish asking the question.

It's that easy.

The retailer reality

If you run a store, you know why people ask that question.

Opening a new supplier account often sounds like work:

  • Forms to fill out
  • Information to send, then send again
  • A wait before you can even see prices

And when you're short on time, that's often enough to put it off. The product you wanted stays off your shelf, and the sale goes somewhere else.

The first step with a new supplier shouldn't be the hardest one.

Behind the scenes at Randmar

Here's exactly what I tell them, step by step.

  1. Go to the registration page. It's at auth.randmar.io/account, or you can get there from the Randmar homepage.
  2. Follow the registration steps. They're simple and guided.
  3. Enter your business information. The usual: your business legal name, address, phone number, email address and so on.
  4. Get approved. Approval is practically instantaneous.
  5. Explore. Once your account is created, you can browse the platform: our brands, our products and everything in stock.
  6. Meet Loraine. Loraine Fraraccio leads client onboarding. She gives you the grand tour and shows you how to navigate and use your Randmar account.
Six steps, and approval is practically instant
Registration page, registration steps, business information, approval, explore, then the grand tour with Loraine.1. Registration pageauth.randmar.io/account2. Registration stepsFollow them online3. Business informationLegal name, address, phone4. ApprovalPractically instant5. ExploreBrands and products6. Grand tourWith Loraine
  1. 1. Registration pageauth.randmar.io/account
  2. 2. Registration stepsFollow them online
  3. 3. Business informationLegal name, address, phone
  4. 4. ApprovalPractically instant
  5. 5. ExploreBrands and products
  6. 6. Grand tourWith Loraine

Source: Randmar reseller onboarding, 2026.

Then, after a probation period, we sit down with you to review your payment terms, shipping conditions, credit limit and more.

Who can apply?

Anyone who resells products. Physical stores, online stores, TikTok shops, Amazon sellers and more.

What you get on day one.

  • Access to our approximately 67 brands. Carry them all, or curate the ones that fit your store.
  • More than 20,000 SKUs in stock, in Laval and Edmonton.
  • Orders from a single unit to full pallets.
  • A virtual assistant built into your account, for business questions, orders and product search.
  • Real people when you need them: service@randmar.io and 1-800-565-1221.

Where it gets really powerful: your own AI agent.

The real power comes when you connect your Randmar account to your own AI agent.

Our Randmar Workbook walks you through it:

  1. Choose your agent. We recommend Codex in the ChatGPT desktop app. Claude Code, in Claude Desktop, works too.
  2. Connect your Randmar account through the Randmar MCP connection, and sign in with your own account.
  3. Connect your Shopify store, if you have one, through Shopify's official plugin or connector.

Once it's connected, your agent can work with you to:

  • Research products from our live catalogue.
  • Write your listings and store policies.
  • Build your storefront with Shopify Sidekick.
  • Create product images and video.
  • Run and monitor ad campaigns.
  • Answer questions about costs, pricing and orders.

And you stay in charge. You approve the results before they take effect, and launching a campaign needs your separate authorization.

The agent does the legwork. You make the calls.

Get your store ready for AI shoppers.

There's another reason to connect your agent: your customers are starting to shop with AI too.

73% of consumers already use AI when they shop
  • Use AI somewhere in their shopping journey
    73%
  • For product ideas
    45%
  • To summarize reviews
    37%
  • To compare prices
    32%
  • Expect to use AI agents within 12 months
    60%

Share of consumers (%)

Sources: commercetools, Reimagining Retail in 2026, citing Riskified (73%, 45%, 37%, 32%) and Statista (60%).

What it means for you: AI shoppers don't walk your aisles. They read your product data. The report is clear that structured, machine-readable catalogues and rich product information are what get products found, by people and by AI.

That's where your agent and our catalogue work together. Your agent starts from our standardized product data and helps you build complete, consistent listings on your store, so AI shoppers can find you.

Get started: randmar.io/workbook/choosing-your-ai-agent

My real point

The hardest part of working with a new supplier should be choosing what to sell.

Not opening the account.

Your quick win this week

List the products or brands you've wanted to carry but kept putting off because opening a new account felt like a hassle. Pick one, and take 10 minutes to start the account today.

Your turn

What usually makes you put off opening an account with a new supplier?