Pillar / 01
20 / 100 points
Creative & Brand Execution
One original asset
← Back to CommunityBuild something
Randmar Academy BFCM Challenge
Registration openBuild something
worth sharing.
Create, publish and measure your own Black Friday campaign for a chance to win $1,000 CAD in Randmar credit.
Campaign window closes in 17d 07h 55m 23s
Activity ends 30 November, 11:59 p.m. Montréal time.
Campaign window19 Oct – 30 Nov 2026
The prizeOne winner · $1,000 CAD Randmar credit
For resellersCreate, publish & measure
01 / The challenge
Your campaign, in three steps.
Turn Academy tools into an original Black Friday campaign for your business. Create something, build a publishing rhythm and document what it achieves.
Register your entry
Registration is open. Prepare your business details and nominated representative, then follow the pinned Telegram entry instructions.
Create. Post. Keep going.
Make one original campaign asset. Publish consistently on different days during the campaign window.
Show your progress
Keep proof every Friday and your BFCM results. Final proof is due 2 December at 23:59 EST.
The complete five-step process
One entry per eligible Randmar Partner account, one identifiable business and one nominated representative. No duplicate entries for the same business.
Prepare & register
Registration is open. Read the rules and post an entry message in the official Randmar Academy Telegram group using the pinned format: business name, Partner display name or non-sensitive identifier, nominated representative, public profile link and confirmation of the published official rules. Moderator acknowledgment is required. Joining the group alone does not register your business. Never post Partner credentials or confidential account details.
Create your campaign
Use Academy resources to make one original campaign asset. A 9:16 vertical video is recommended; check the pinned instructions for eligible formats and channels.
Open the Academy creative promptPublish consistently
Publish original, relevant public content during the campaign window. Keep dated links and retain access to each post through verification.
Share your proof
Post a dated activity log every Friday in Telegram. Use redacted performance snapshots and submit final BFCM evidence by 2 December 2026 at 23:59 EST. A final catch-up mechanism will cover missed logs where activity is otherwise verifiable.
Review & results
Randmar verifies eligibility, evidence and point calculations using a standardized worksheet. Score review and tie resolution happen before winner confirmation and announcement.
If the prompt is unavailable, use the Marketing Materials module or another original Academy-guided workflow that meets the confirmed formats and rules.
02 / Every point has a purpose
Consistency counts the most.
100 points total
An original idea gets you started. Showing up carries the most weight. Your results complete the picture.
Pillar / 02
50 / 100 points
Organic Consistency & Engagement
Post on different days, up to 30 points
Pillar / 03
30 / 100 points
BFCM Campaign Results
Verified sales and improvement
Read the full scoring & evidence criteria
Creative & Brand Execution · 20 points
An original campaign. A clear message. A brand your audience recognizes.
- 10 participation points for one original Academy-guided campaign video or asset, published on an eligible channel. Provide an accessible public link and verification that the partner owns the publication.
- Up to 10 quality points: assess message clarity (0–4), brand accuracy (0–4), creative execution (0–4), and call-to-action / suitability to audience (0–3). Scale the combined rubric score out of 15 to 10 points: rubric score ÷ 15 × 10.
- At least two human reviewers score independently, record their rationale and resolve major discrepancies. AI may assist; it cannot provide unreviewed official scores. There is no AI-score entry gate.
Organic Consistency & Engagement · 50 points
Show up with original content. Build authentic engagement.
- Up to 30 consistency points: one point per distinct America/Montreal calendar date with a qualifying original, relevant public post during the campaign. Multiple posts on the same day earn no extra daily points. Posts must remain accessible through verification.
- Up to 20 performance points: engagement rate (ER) = (likes + comments + shares + saves) ÷ (views or reach) × 100. Use the unweighted average of the top three campaign posts published from 19 October to 30 November 2026.
- At least 500 cumulative organic views across submitted campaign posts are required for engagement tiers 2–5. Below that minimum, engagement points are capped at 4.
- Declare boosted posts and use organic-only analytics. If paid and organic results cannot be separated, multiply that post’s ER by 0.5 before averaging.
- Purchased followers, engagement pods, fabricated impressions, automated spam and repeated re-uploads without meaningful original contribution earn no reward.
| Tier | Average ER | Qualification | Points |
|---|---|---|---|
| 1 | < 1.00% (or < 500 total views) | Minimum valid campaign participation | 4 |
| 2 | 1.00–2.49% | ≥ 500 cumulative organic views | 8 |
| 3 | 2.50–4.49% | ≥ 500 cumulative organic views | 12 |
| 4 | 4.50–6.99% | ≥ 500 cumulative organic views | 16 |
| 5 | ≥ 7.00% | ≥ 500 cumulative organic views | 20 |
BFCM Campaign Results · 30 points
Document your results. Show progress against a fair baseline.
- Up to 15 verified-outcome points: use the higher tier reached by net merchandise sales in CAD or verified order count. Net merchandise sales = gross sales − discounts − returns − cancellations − shipping − taxes.
- Eligible orders check out from 27 November 2026 at 00:00 EST through 30 November 2026 at 23:59 EST and are settled and non-cancelled by the 2 December export.
- Up to 15 improvement points: compare BFCM with the average of four Friday–Monday baseline weekends: 2–5, 9–12, 16–19 and 23–26 October 2026. The baseline floor is $500 CAD in sales or 5 orders.
- Sales growth (%) = (BFCM sales − max(average baseline sales, 500)) ÷ max(average baseline sales, 500) × 100. Use the equivalent order-count comparison with a floor of 5 orders.
- New stores with zero sales before 19 October use the baseline floor, or receive 9 improvement points with a store conversion rate of at least 1.5% and at least 10 verified BFCM orders.
- Use redacted, platform-neutral analytics or business reports showing dates, totals and source system. Shopify, WooCommerce, other commerce platforms and equivalent documented sales records are subject to verification.
| Net sales (CAD) | Verified orders | Points |
|---|---|---|
| $250–$999 | 3–9 | 3 |
| $1,000–$2,499 | 10–24 | 6 |
| $2,500–$4,999 | 25–49 | 9 |
| $5,000–$9,999 | 50–99 | 12 |
| $10,000+ | 100+ | 15 |
| Growth | Example at $500 / 5-order floor | Points |
|---|---|---|
| +1.0–24.9% | $505–$624 net sales (or 6 orders) | 3 |
| +25.0–49.9% | $625–$749 net sales (or 7 orders) | 6 |
| +50.0–99.9% | $750–$999 net sales (or 8–9 orders) | 9 |
| +100.0–199.9% | $1,000–$1,499 net sales (or 10–14 orders) | 12 |
| ≥ +200.0% | ≥ $1,500 net sales (or 15+ orders) | 15 |
The 20 / 50 / 30 allocation totals 100 points. Use the published scoring bands and keep the supporting evidence for review. Scoring edge cases and remaining policies are listed under “Still being confirmed”.
03 / The campaign calendar
Make the
window count.
All times are Montréal time (Eastern Time / America/Montreal), including the daylight-saving change.
Proof is due 2 December at 23:59 EST. The winner announcement is 7 December at noon EST. See remaining policy confirmations.
19 October 2026
Contest launch
Start of eligible campaign activity. Registration is open.
You are here · campaign calendar19 October – 30 November 2026
Create, publish & log
Build your campaign, publish original content and keep a dated Friday activity log.
You are here · campaign calendar27–30 November 2026
BFCM weekend
The verified sales and results window. Keep platform-neutral, redacted evidence.
You are here · campaign calendar30 November 2026, 11:59 p.m.
Participation closes
The cutoff for eligible content and campaign activity.
You are here · campaign calendar2 December 2026, 11:59 p.m.
Final proof deadline
Time to gather settled analytics and verification evidence.
You are here · campaign calendar3–4 December 2026
Dual review
Eligibility and evidence checks, independent human reviews and point calculations.
You are here · campaign calendar5–6 December 2026
Finalist verification & ties
Verify finalists and apply the published tie-break cascade before winner confirmation. Finalists requiring deeper order verification must email private order exports to service@randmar.io. Never post unredacted buyer information in Telegram.
You are here · campaign calendar7 December 2026, noon EST
Winner announcement
Winner announced in the official Randmar Academy Telegram group after verification and confirmation. Prize credit is issued within five business days of the winner announcement and expires October 31, 2027.
You are here · campaign calendar
04 / Why participate
Build a campaign
you can learn from.
A reason to keep publishing, tools to help you create, and a record of what your campaign achieved.
Explore Randmar AcademyA rhythm for your content
Work towards a consistent publishing routine, with a Friday log to keep your progress visible.
Tools for your next idea
Start with the Academy creative prompt and the Marketing Materials module.
A clearer view of your results
Keep dated links, evidence and a fair comparison period so you can see what worked.
05 / Get ready to enter
One community.
One place to enter.
Registration is open. Prepare your entry message below, then follow the pinned instructions in the Academy Telegram group.
- Visit the Academy Telegram group.Meet the community and read the official pinned entry instructions.
- Prepare your entry message.Have your business name, non-sensitive Partner display name, nominated representative, public profile URL and rules confirmation ready.
- Post your entry and wait for acknowledgment.Follow the pinned format and wait for a moderator to acknowledge your entry. Joining Telegram does not register an entry.
Your entry message / Draft
Have the essentials ready.
Copy the template, fill in your details and post in the Academy Telegram group using the pinned format.
Business: [business name] Partner: [display name / non-sensitive identifier] Representative: [nominated representative] Public profile: [URL] Rules: [confirmation of the published official rules]
Use public details only. Never post Partner credentials, passwords, personal email addresses or confidential business information in the group.
06 / Submission toolkit
Keep the proof. See the progress.
Four planning templates for the Telegram workflow. Replace the bracketed fields and use the final pinned format once published. A moderator manually verifies entries and evidence; nothing is registered automatically.
Entry message
Partner display name / non-sensitive identifier; business; nominated representative; relevant public profile link; confirmation of the official rules. Use the moderator’s pinned format.
Preview template
Business: [business name] Partner: [display name / non-sensitive identifier] Representative: [nominated representative] Public profile: [URL] Rules: [confirmation of the published official rules]
Creative asset
Direct public asset URL; publication date; optional redacted screenshot showing account ownership.
Preview template
Business: [business name] Asset: [direct public URL] Published: [date and time in America/Montreal] Channel: [public platform] Creative ownership: [redacted evidence if needed] AI assistance / paid activity: [disclose where applicable]
Friday activity log
Dated log of eligible public links and publication dates; readable performance snapshot where applicable.
Preview template
Week ending: [Friday date] Published: [Montréal date] | [direct public URL] Creative ownership: [redacted evidence if needed] Performance: [likes, comments, shares, saves, views or reach; date range; source] Organic views: [cumulative organic views] Promotion: [boosted posts disclosed; organic-only analytics or inseparable paid/organic results]
BFCM results
Redacted export with the BFCM checkout window, settled orders, net merchandise sales and itemized deductions; four baseline weekends and their averages. State if the store had zero sales before 19 October.
Preview template
Checkout window: 27 November 2026 00:00 EST–30 November 2026 23:59 EST Final proof deadline: 2 December 2026 23:59 EST Source / export date: [platform / business report; 2 December export] Verified orders: [settled, non-cancelled order count] Gross sales (CAD): [amount] Deductions (CAD): [discounts / returns / cancellations / shipping / taxes, each itemized] Net merchandise sales (CAD): [gross sales minus all deductions] Baseline weekends: 2–5, 9–12, 16–19 and 23–26 October 2026 Baseline: [net sales and orders for each weekend; average of each metric] Baseline floor: $500 CAD in sales or 5 orders New store: [zero sales before 19 October? If using the alternative, store conversion rate and verified BFCM orders] Top three campaign posts: [public URLs, dates, likes, comments, shares, saves, views or reach] Organic views / promotion: [cumulative organic views; organic-only analytics or inseparable paid/organic results] Evidence: [redacted, readable snapshots; no buyer names, addresses or order IDs] Private finalist verification: Finalists requiring deeper order verification must email private order exports to service@randmar.io. Never post unredacted buyer information in Telegram.
07 / Official rules · Pending
Clear expectations. Human review.
A summary of the supplied challenge requirements. These are not yet the final official contest rules.
- One entry per eligible Partner account and business, with one nominated representative.
- Original public work, published within the campaign window.
- 100 possible points: 20 creative, 50 consistency and engagement, 30 results.
- Friday activity logs and readable, redacted final evidence.
- At least two human creative reviewers; eligibility and results verified before announcement.
- Check the pinned Telegram instructions for official eligibility, remaining prize terms and score-review instructions.
Read all participation & verification requirements
Eligibility & entry
One registered entry per eligible Randmar Partner account and business, with a nominated representative and moderator acknowledgment. Purchase is not assumed to be required. Check the pinned Telegram instructions for the latest eligibility restrictions.
Originality & quality
Work must be original, relevant and verifiable. A 9:16 vertical video is recommended. Candidate channels are Instagram Reels, TikTok, YouTube Shorts; these are subject to approval, along with any other public short-video platforms and eligible formats.
Evidence integrity
Only campaign-window activity earns points. Public posts must remain accessible through verification. No fabricated metrics, purchased engagement, spam or duplicated activity for extra daily points. Weekly logs and final redacted reports support manual verification.
Paid promotion & engagement
Declare boosted posts and use organic-only analytics. If paid and organic results cannot be separated, multiply that post’s engagement rate by 0.5 before the top-three average. At least 500 cumulative organic views across submitted campaign posts are required for engagement tiers 2–5; below that minimum, the cap is 4 points.
Human judging
Use the same standardized scoring worksheet for every eligible entry. At least two human reviewers independently score creative quality, retain their rationale and resolve major discrepancies. Review eligibility, evidence, point calculations and ties before declaring a winner.
Ties & score review
Compare higher Pillar 1, then Pillar 2, then a joint Creative Rubric review, then distinct publishing days across the full 43-day campaign window (19 October–30 November). Time-bounded score review and any tie remaining after this cascade still require confirmation. No winner is declared automatically at campaign close.
Prize conditions
One $1,000 CAD in Randmar Credit prize. The winner needs an active Randmar wholesale account. Credit applies to eligible merchandise and shipping on future orders, is non-transferable and has no cash value. Prize credit is issued within five business days of the winner announcement and expires October 31, 2027. Additional redemption limits and winner obligations remain pending. Winner verification precedes announcement.
Still being confirmed
Registration is open. These details remain marked as pending; check the pinned Telegram instructions for the latest updates. Confirmation dates have not yet been supplied.
- Partner eligibility, geography, age and eligible business types; purchase is not assumed as an entry requirement.
- Any additional credit exclusions, redemption limits and winner obligations.
- Scoring edge cases: top-three ranking, fewer than three posts, views versus reach, rounding and values between published bands or below the minimum. Other missing-history cases require confirmation.
- Eligible public platforms and creative formats, originality/IP rights, disclosures and acceptable AI assistance.
- Moderation contacts for entry acknowledgment and general contest questions.
- Friday-log catch-up instructions and late-evidence treatment.
- Judge eligibility and conflicts, removed posts, withdrawals, disqualification, manipulation investigations and correction of administrative errors.
- Time-bounded score review, winner confirmation and treatment of any tie that remains after the published cascade.
- Canadian legal review, including skill-based requirements, taxes, publicity permissions and province-specific conditions.
Do I need Shopify?
No. Evidence is platform-neutral: Shopify, WooCommerce, other commerce systems or equivalent documented sales records may be verified.
Is it free to enter?
A purchase is not assumed to be required. The no-purchase entry terms still need confirmation in the official rules. We will not call entry free until those terms are confirmed.
Can I use AI?
AI may assist creative work and reviewer suggestions, but two human reviewers judge creative quality. Final AI and disclosure policies remain pending. Declare boosted posts and provide organic-only analytics; when paid and organic results cannot be separated, that post’s engagement rate is multiplied by 0.5.
What if I’m new and have no sales history?
New stores with zero sales before 19 October use the $500 CAD / 5-order baseline floor, or earn 9 improvement points with at least 1.5% store conversion and 10 verified BFCM orders. Other missing-history cases still require confirmation.
Who can enter?
The handoff provides one entry per eligible Randmar Partner account, linked to an identifiable business and nominated representative. Duplicate entries for the same business are not allowed. Geography, age and business-type eligibility still require confirmation.
Where do I submit?
Registration is open in the official Randmar Academy Telegram group, the entry and redacted proof channel. Follow the pinned format and moderator acknowledgment process. There is no separate upload form or automatic proof ingestion. Finalists requiring deeper order verification must email private order exports to service@randmar.io. Never post unredacted buyer information in Telegram.
Does posting several times a day earn more points?
No. Consistency earns one point per qualifying Montréal calendar date, capped at 30 points. Duplicate proofs do not create additional qualifying days.
What if I miss a Friday log?
The handoff calls for final catch-up so a missed log alone does not erase otherwise verifiable activity. Exact catch-up instructions and late-evidence rules must be confirmed.
When does participation end?
Campaign activity ends 30 November 2026 at 23:59 EST. Final proof is due 2 December at 23:59 EST. Dual review is 3–4 December, finalist verification and tie resolution are 5–6 December, and the winner announcement is 7 December at noon EST in Telegram. Only campaign-window activity earns points.
What can I win?
One winner receives $1,000 CAD credit on an active Randmar wholesale account, for eligible merchandise and shipping on future orders. It is non-transferable and has no cash value. Prize credit is issued within five business days of the winner announcement and expires October 31, 2027. Additional redemption limits and winner obligations remain pending.
How are ties handled?
Compare higher Creative & Brand Execution (Pillar 1), then Organic Consistency & Engagement (Pillar 2), then a joint Creative Rubric review, then distinct publishing days across the 43-day window from 19 October to 30 November. Treatment of a tie remaining after this cascade still requires confirmation.
Your next campaign starts here
Create. Publish.
Make progress.
Registration is open. Prepare your entry and join the Academy Telegram group to take part in the BFCM challenge.
Questions? Contact the Randmar team.