Pillar / 01
20 / 100 points
Creative & Brand Execution
One original asset
← Back to CommunityBuild something
Randmar Academy BFCM Challenge
Registration not open
Build something
worth sharing.
Create, publish and measure your own Black Friday campaign for a chance to win $1,000 CAD in Randmar credit.
Campaign window closes in 38d 06h 14m 47s
Activity ends 30 November, 11:59 p.m. Montréal time.
Campaign window19 Oct – 30 Nov 2026
The prizeOne winner · $1,000 CAD Randmar credit
For resellersCreate, publish & measure
01 / The challenge
Your campaign, in three steps.
Turn Academy tools into an original Black Friday campaign for your business. Create something, build a publishing rhythm and document what it achieves.
Prepare your entry
Have your business details and nominated representative ready. Registration opens once the rules are confirmed.
Create. Post. Keep going.
Make one original campaign asset. Publish consistently on different days during the campaign window.
Show your progress
Keep proof every Friday and your BFCM results. The proposed final proof deadline is 2 December.
The complete five-step process
One entry per eligible Randmar Partner account, one identifiable business and one nominated representative. No duplicate entries for the same business.
Prepare & register
Read the rules. Once registration opens, post an entry message in the official Randmar Academy Telegram group using the pinned format: business name, Partner display name or non-sensitive identifier, nominated representative, public profile link and confirmation of the published official rules. Moderator acknowledgment is required. Joining the group alone does not register your business. Never post Partner credentials or confidential account details.
Create your campaign
Use Academy resources to make one original campaign asset. A 9:16 vertical video is recommended; eligible formats and channels must be confirmed before entries open.
Open the Academy creative promptPublish consistently
Publish original, relevant public content during the campaign window. Keep dated links and retain access to each post through verification.
Share your proof
Post a dated activity log every Friday in Telegram. Use redacted performance snapshots and submit final BFCM evidence by the confirmed deadline. A final catch-up mechanism will cover missed logs where activity is otherwise verifiable.
Review & results
Randmar verifies eligibility, evidence and point calculations using a standardized worksheet. Score review and tie resolution happen before winner confirmation and announcement.
If the prompt is unavailable, use the Marketing Materials module or another original Academy-guided workflow that meets the confirmed formats and rules.
02 / Every point has a purpose
Consistency counts the most.
100 points total
An original idea gets you started. Showing up carries the most weight. Your results complete the picture.
Pillar / 02
50 / 100 points
Organic Consistency & Engagement
Post on different days, up to 30 points
Pillar / 03
30 / 100 points
BFCM Campaign Results
Verified sales and improvement
Read the full scoring & evidence criteria
Creative & Brand Execution · 20 points
An original campaign. A clear message. A brand your audience recognizes.
- 10 participation points for one original Academy-guided campaign video or asset, published on an eligible channel. Provide an accessible public link and verification that the partner owns the publication.
- Up to 10 quality points: assess message clarity (0–4), brand accuracy (0–4), creative execution (0–4), and call-to-action / suitability to audience (0–3). Scale the combined rubric score out of 15 to 10 points: rubric score ÷ 15 × 10.
- At least two human reviewers score independently, record their rationale and resolve major discrepancies. AI may assist; it cannot provide unreviewed official scores. There is no AI-score entry gate.
Organic Consistency & Engagement · 50 points
Show up with original content. Build authentic engagement.
- Up to 30 consistency points: one point per distinct America/Montreal calendar date with a qualifying original, relevant public post during the campaign. Multiple posts on the same day earn no extra daily points. Posts must remain accessible through verification.
- Up to 20 performance points for authentic engagement, using prepublished criteria that account for account size and paid promotion. Suggested measures are engagement rate, qualified reach and evidence quality; exact tiers remain pending.
- Purchased followers, engagement pods, fabricated impressions, automated spam and repeated re-uploads without meaningful original contribution earn no reward.
BFCM Campaign Results · 30 points
Document your results. Show progress against a fair baseline.
- Up to 15 verified-outcome points for substantiated BFCM orders or sales value against prepublished tiers. Returns, cancellations and taxes must be treated consistently; exact tiers and treatment remain pending.
- Up to 15 improvement points against a predeclared comparable reference window. A transparent low-baseline rule must prevent inflated growth percentages from near-zero revenue. The window and rule require confirmation.
- Without a reliable comparison period, an approved alternative achievement rubric is required before launch. Missing history does not automatically mean zero or maximum points.
- Use redacted, platform-neutral analytics or business reports showing dates, totals and source system. Shopify, WooCommerce, other commerce platforms and equivalent documented sales records are subject to verification.
The 20 / 50 / 30 allocation totals 100 points. Engagement and outcome tiers must use published bands or normalized metrics, rather than undefined rankings or raw volume. The full criteria must be finalized before registration opens.
03 / The campaign calendar
Make the
window count.
All times are Montréal time (Eastern Time / America/Montreal), including the daylight-saving change.
The final proof and winner announcement dates are proposed. See what’s still being confirmed.
19 October 2026
Contest launch
Scheduled start of eligible campaign activity. Registration is not open.
You are here · campaign calendar19 October – 30 November 2026
Create, publish & log
Build your campaign, publish original content and keep a dated Friday activity log.
You are here · campaign calendar27–30 November 2026
BFCM weekend
The verified sales and results window. Keep platform-neutral, redacted evidence.
You are here · campaign calendar30 November 2026, 11:59 p.m.
Participation closes
The cutoff for eligible content and campaign activity.
You are here · campaign calendar2 December 2026, 11:59 p.m. · Proposed
Final proof deadline
Time to gather settled analytics and verification evidence.
You are here · campaign calendarAfter final evidence · Dates to be confirmed
Judging & verification
Eligibility checks, independent creative reviews, score review and tie resolution.
You are here · campaign calendarBy 7 December 2026 · Proposed
Winner announcement
Only after verification and winner confirmation.
You are here · campaign calendar
04 / Why participate
Build a campaign
you can learn from.
A reason to keep publishing, tools to help you create, and a record of what your campaign achieved.
Explore Randmar AcademyA rhythm for your content
Work towards a consistent publishing routine, with a Friday log to keep your progress visible.
Tools for your next idea
Start with the Academy creative prompt and the Marketing Materials module.
A clearer view of your results
Keep dated links, evidence and a fair comparison period so you can see what worked.
05 / Get ready to enter
One community.
One place to enter.
Registration is not open. Final rules and the entry process must be approved before entries are accepted.
- Visit the Academy Telegram group.Meet the community and watch for the official pinned entry instructions.
- Prepare your entry message.Have your business name, non-sensitive Partner display name, nominated representative, public profile URL and rules confirmation ready.
- Wait for opening and acknowledgment.Once registration opens, follow the pinned format and wait for a moderator to acknowledge your entry. Joining Telegram does not register an entry.
Your entry message / Draft
Have the essentials ready.
Copy a draft now. Post only after registration opens, using the final pinned format.
Business: [business name] Partner: [display name / non-sensitive identifier] Representative: [nominated representative] Public profile: [URL] Rules: [confirmation of the published official rules]
Use public details only. Never post Partner credentials, passwords, personal email addresses or confidential business information in the group.
06 / Submission toolkit
Keep the proof. See the progress.
Four planning templates for the Telegram workflow. Replace the bracketed fields and use the final pinned format once published. A moderator manually verifies entries and evidence; nothing is registered automatically.
Entry message
Partner display name / non-sensitive identifier; business; nominated representative; relevant public profile link; confirmation of the official rules. Use the moderator’s pinned format.
Preview template
Business: [business name] Partner: [display name / non-sensitive identifier] Representative: [nominated representative] Public profile: [URL] Rules: [confirmation of the published official rules]
Creative asset
Direct public asset URL; publication date; optional redacted screenshot showing account ownership.
Preview template
Business: [business name] Asset: [direct public URL] Published: [date and time in America/Montreal] Channel: [public platform] Creative ownership: [redacted evidence if needed] AI assistance / paid activity: [disclose where applicable]
Friday activity log
Dated log of eligible public links and publication dates; readable performance snapshot where applicable.
Preview template
Week ending: [Friday date] Published: [Montréal date] | [direct public URL] Creative ownership: [redacted evidence if needed] Performance: [metric, date range, source] Promotion: [paid activity disclosed]
BFCM results
Redacted snapshot covering the BFCM results window; source system, date range, baseline window and relevant metric totals visible. State explicitly if no reliable baseline exists.
Preview template
Results window: 27–30 November 2026 (America/Montreal) Source: [platform / business report] Relevant totals: [verified metrics] Baseline window: [confirmed comparable period, or no reliable history] Adjustments: [returns / cancellations / taxes disclosed] Evidence: [redacted, readable snapshot]
07 / Official rules · Pending
Clear expectations. Human review.
A summary of the supplied challenge requirements. These are not yet the final official contest rules.
- One entry per eligible Partner account and business, with one nominated representative.
- Original public work, published within the campaign window.
- 100 possible points: 20 creative, 50 consistency and engagement, 30 results.
- Friday activity logs and readable, redacted final evidence.
- At least two human creative reviewers; eligibility and results verified before announcement.
- Official eligibility, prize terms, score review and final tie process must be confirmed before entry opens.
Read all participation & verification requirements
Eligibility & entry
One registered entry per eligible Randmar Partner account and business, with a nominated representative and moderator acknowledgment. Purchase is not assumed to be required. Final eligibility restrictions must be published before entries open.
Originality & quality
Work must be original, relevant and verifiable. A 9:16 vertical video is recommended. Candidate channels are Instagram Reels, TikTok, YouTube Shorts; these are subject to approval, along with any other public short-video platforms and eligible formats.
Evidence integrity
Only campaign-window activity earns points. Public posts must remain accessible through verification. No fabricated metrics, purchased engagement, spam or duplicated activity for extra daily points. Weekly logs and final redacted reports support manual verification.
Human judging
Use the same standardized scoring worksheet for every eligible entry. At least two human reviewers independently score creative quality, retain their rationale and resolve major discrepancies. Review eligibility, evidence, point calculations and ties before declaring a winner.
Ties & score review
The recommended order is higher Pillar 1, then Pillar 2, then jointly reviewed creative quality. Approval of this order, a final unresolved-tie process and time-bounded score review is required before registration opens. No winner is declared automatically at campaign close.
Prize conditions
One $1,000 CAD in Randmar Credit prize. Credit expiry, transferability, redemption limits, exclusions and winner obligations require confirmation. Winner verification precedes announcement.
Still being confirmed
These decisions must be settled before registration opens. Confirmation dates have not yet been supplied.
- Partner eligibility, geography, age and eligible business types; purchase is not assumed as an entry requirement.
- Credit expiry, transferability, exclusions, redemption limits and winner obligations.
- Exact engagement and outcome tiers, comparable baseline, low-baseline treatment and alternative rubric for missing history.
- Eligible public platforms and creative formats, paid-post policy, originality/IP rights, disclosures and acceptable AI assistance.
- Moderation contacts and a secure private verification channel when redacted public evidence is insufficient.
- Final evidence and announcement dates; Friday-log catch-up instructions and late-evidence treatment.
- Judge eligibility and conflicts, removed posts, withdrawals, disqualification, manipulation investigations and correction of administrative errors.
- Time-bounded score review, winner confirmation and the final unresolved-tie process.
- Canadian legal review, including skill-based requirements, taxes, publicity permissions and province-specific conditions.
Do I need Shopify?
No. Evidence is platform-neutral: Shopify, WooCommerce, other commerce systems or equivalent documented sales records may be verified.
Is it free to enter?
A purchase is not assumed to be required. The no-purchase entry terms still need confirmation in the official rules. We will not call entry free until those terms are confirmed.
Can I use AI?
AI may assist creative work and reviewer suggestions, but two human reviewers judge creative quality. Final AI, disclosure and paid-post policies remain pending; engagement criteria must account for paid promotion.
What if I’m new and have no sales history?
An approved alternative achievement rubric must be published before launch. Missing history must not silently become zero or maximum points.
Who can enter?
The handoff provides one entry per eligible Randmar Partner account, linked to an identifiable business and nominated representative. Duplicate entries for the same business are not allowed. Geography, age and business-type eligibility still require confirmation.
Where do I submit?
The official Randmar Academy Telegram group is the entry and proof channel. Follow the pinned format and moderator acknowledgment process once registration opens. There is no separate upload form or automatic proof ingestion.
Does posting several times a day earn more points?
No. Consistency earns one point per qualifying Montréal calendar date, capped at 30 points. Duplicate proofs do not create additional qualifying days.
What if I miss a Friday log?
The handoff calls for final catch-up so a missed log alone does not erase otherwise verifiable activity. Exact catch-up instructions and late-evidence rules must be confirmed.
When does participation end?
Eligible activity ends at the campaign close shown in the schedule. The later evidence deadline and announcement target are proposed and require confirmation. Only activity inside the campaign window earns points.
What can I win?
One winner receives $1,000 CAD in Randmar account credit. Redemption limits, expiry, transferability, exclusions and winner obligations remain pending.
How are ties handled?
The recommended order is higher Creative & Brand Execution score, then Organic Consistency & Engagement, then jointly reviewed creative quality. This order and a final process for any remaining tie require approval and publication before launch.
Your next campaign starts here
Create. Publish.
Make progress.
Explore the resources and get ready for your BFCM campaign. Registration will open after the final rules and entry process are confirmed.
Questions? Contact the Randmar team.