Pick one audience and make everything for them.
My niche is developers who use Claude Code. Not AI in general, not travel, not entrepreneurship. The moment I started making reels for that one viewer, and saying so out loud in the reel, the numbers moved. My first real hit was in May, "the first app I'm building with Claude" (9k views). Everything that has worked since speaks to that same person.
Make it personal.
Nobody shares a tutorial. People share a person. My reels are me, my desk, my family, my real screen, my real token usage. Stories about my own days outperform any explainer I've posted. The app is the proof; I'm the content.
Shares are the only number that moves reach.
Likes don't travel. Shares do. My 1.8M reel has 25,700 shares; the 894k one has 36,000. Both are reels a guy sends to his friend with "this is us." I now judge every reel on shares per view, not likes.
No wasted words.
The payoff is one line, and it lands fast. If a viewer has to wait for the point, they're gone. I cut every reel down until nothing can be removed. Most of my best ones are under seven seconds.
Borrow the opener, own the payoff.
The breakout format was a trending opener ("men only want one thing") spliced into my own ending. September 14, whiteboard version: 894k views. October 2, "going from localhost:3000 to a published .com": 1.83 million views, 1.1 million reach, 80,000 likes. The opener gets the stop; the payoff gets the share.
localhost:3000 to a published .com, 1.8M views
I wrote it on a whiteboard so it counts, 894k views
What men spend their money on, 138k views
Let an app do the routine, keep the taste.
Posting every day by hand is what kills most accounts. I use an app I'm building, eclip, to run the routine: it reads my camera roll, cuts the reel, adds the cards, checks it against my rules, and queues it. I watch it and approve. It has never posted anything I haven't seen. The app builds, I decide.
Views are not followers. Be honest about which game you're playing.
Here's the part people skip: 3 million views, under 1,000 followers. 95% of my viewers aren't following me. They're men 18 to 34, all over the world, who pay for Claude and argue about token limits. A viral reel earns reach. A profile earns a follow. Those are two different jobs, and I'm still learning the second one.
If you're a reseller reading this on Randmar: you don't need 1.8 million views. You need your buyer to see your face, your product, and a reason to trust you, over and over. The mechanics above are the same at any scale.