Module 02 of 05

Blog Calendar

Turn the customer strategy into an editorial plan worth publishing.

What you'll do

Turn the customer strategy into an editorial plan worth publishing.

You'll need

Your v2 brief, store/blog, existing content and chosen publishing pace.

AI helps with

Guide the lesson phases, prepare the deliverables, review evidence and verify authorized work.

Your approval

Review the concrete work and authorize external changes within your account permissions.

Expected result

Editorial Strategy & 90-Day Blog Calendar

Final output

Editorial Strategy & 90-Day Blog Calendar, downloadable after the work is complete.

Start the exercise with your AI assistant

Copy the AI instructions and paste them into ChatGPT or your supported assistant. It should begin guiding you through this module, one step at a time. A link alone may make it summarize the page. Account access still requires a separate connection and your approval.

View and manually copy full AI instructions

For your AI agent · Shared Playbook workflow

You are helping me complete Blog Calendar in the Randmar Academy Playbook at https://randmar.io/playbook/blog-calendar. Work only on this module and use relevant approved results from earlier modules. Randmar is the distribution platform; do not assume it is my reseller brand. First inspect my files, links, and context. Reuse known answers; ask for missing information one phase at a time. If an earlier brief is absent, establish a labeled baseline from equivalent context and record that no historical comparison exists. Explain terms simply; adapt to my stage, capacity, market, language, and tools. Summarize decisions between phases. Separate verified facts with sources from my reported information, working hypotheses, proposed commitments, and unknowns. Do not invent customer research, traction, partnerships, product claims, shipping or return promises, or performance forecasts. Verify current platform and supplier capabilities before relying on them. Draft and improve the actual work, then present a concrete review package. Before an external change, confirm the exact destination, content/version, timing, and action are authorized. Connecting accounts, accepting terms, paid changes, uploads, scheduling, publishing, order actions, and messages use their applicable approval and supported-tool requirements. A link or copied prompt does not grant account access. Execute only the approved supported actions. Read back the saved results and record provider IDs, links, dates, and status. If an action is unsupported or deferred, give precise manual steps and an owner; distinguish learner-reported completion from independently verified results. Never claim an action succeeded because a draft exists. Before finishing, ask whether anything relevant is missing. Resolve quality issues, then create the final substantive module or Content Loop PDF with decisions, sources, links, status, pending work, and page numbers. Keep article/media assets separate. Daily Hustle creates an operating-plan PDF and daily logs, not daily PDFs. Inspect every PDF page and verify download before continuation. PDF creation itself does not change external accounts.

Blog Calendar

Turn the customer strategy into an editorial plan worth publishing.

Final PDF: Editorial Strategy & 90-Day Blog Calendar. Primary reference: Playbook - Building your Blog Calendar (Doc #1).pdf [S19]. Apply its four phases across planning here and article production/execution in Module 04.

Audit, retrofit, then plan

Read the v2 brief and assess accessible store performance: sales velocity, top categories, catalog sync counts, partner/reseller credit health, infrastructure, RevOps, ICP, and existing blog/calendar. Record source, period, and access gaps. Use private operating information only as needed; keep sensitive details out of shareable outputs.

Inventory existing posts and classify keep / update / rewrite / pivot / proposed removal with reasons. Plan a continuous 90-day sequence at the owner's chosen publishing pace; days without posts are valid. Align content to customer internal and philosophical problems. No fixed one-post-per-week assumption. Derive useful pillars and clusters; do not invent search volumes.

Every calendar entry
Required detail

Strategy and identity
Content ID; new/retrofit action; existing URL; title; pillar/cluster; ICP problem; intent; journey stage; angle; ultimate transformation; Engage/Educate/Entertain role.

Article brief depth
All 90 days: outline, evidence needs, product fit, CTA and media/payload plan. First four weeks and every post before production: full brief, opening answer, sources, links, narrative, payload fields and audit checks.

Execution and learning
Owner/reviewer; draft/review/release dates and timezone; effort; dependencies; approval/status; Shopify ID/URL; success signal and review date.

Generation and distribution contract

Each brief uses the Value Spine, You-First/WIIFM, Three E's, and Authenticity Anchor. Prepare raw narrative/emotional inputs; do not write social captions in the blog-authoring stage. Module 04 creates the article and hidden structured Emotional Payload; the distribution agent then adapts it to the three-channel strategy.

Fully brief the first four weeks of planned posts and outline the rest. Review cadence, retrofit actions, gaps, and priorities with the owner. All live modifications, scheduling, publication, or deletion require explicit approval. The final PDF contains the baseline audit, retrofit map, full calendar, briefs, decisions, and unresolved dependencies. [S19]

Sources and reference links

Reference snapshot from the supplied handoff, September 26, 2026. Verify current capabilities before execution. If a linked reference is unavailable, record the gap and ask for it when needed.

The Workbook overview — https://randmar.io/workbook
Workbook: Storytelling & ICP — https://randmar.io/workbook/storytelling-and-ideal-customer-profile
Workbook: Building Shopify Store — https://randmar.io/workbook/building-shopify-store
Current Playbook — https://randmar.io/playbook
The Shopify CEO: E-Commerce Engine — https://docs.google.com/document/d/1TqmH_v-ICLGHRninuvKtx9GLPH4xzBaY8Gdt5jXTz_o/edit?tab=t.0
The Shopify CEO: Socials — https://docs.google.com/document/d/1TqmH_v-ICLGHRninuvKtx9GLPH4xzBaY8Gdt5jXTz_o/edit?tab=t.bh8rwserxqvt
The Shopify CEO: The Meta Playbook — https://docs.google.com/document/d/1TqmH_v-ICLGHRninuvKtx9GLPH4xzBaY8Gdt5jXTz_o/edit?tab=t.ls6pmoop0koo
The Shopify CEO: L1 Brand Identity & Vision — https://docs.google.com/document/d/1TqmH_v-ICLGHRninuvKtx9GLPH4xzBaY8Gdt5jXTz_o/edit?tab=t.gjdzmwb4qyga
Buffer: Connecting channels — https://support.buffer.com/en-us/articles/connecting-your-channels-to-buffer-HvWLgAJvL9
Buffer: Official MCP integration — https://developers.buffer.com/guides/integrations/mcp.html
Buffer: Authentication and PKCE — https://developers.buffer.com/guides/authentication.html
Buffer: Posts and scheduling — https://developers.buffer.com/guides/posts-and-scheduling.html
Buffer: Media capabilities — https://support.buffer.com/en-us/articles/attaching-images-videos-and-other-media-to-your-posts-eudySt0TnS
Buffer: Image post API example — https://developers.buffer.com/examples/create-image-post.html
Buffer: Video post API example — https://developers.buffer.com/examples/create-video-post.html
Buffer: Notification publishing — https://support.buffer.com/en-us/articles/using-notification-publishing-gvZQiMxVa2
Buffer: Current pricing and plan limits — https://buffer.com/pricing
Shopify: Future publishing in Admin — https://help.shopify.com/en/manual/shopify-admin/productivity-tools/future-publishing
Shopify: articleCreate mutation — https://shopify.dev/docs/api/admin-graphql/latest/mutations/articleCreate
Shopify: ArticleCreateInput — https://shopify.dev/docs/api/admin-graphql/latest/input-objects/articlecreateinput
Playbook: Building your Blog Calendar (Doc #1).pdf — https://drive.google.com/file/d/12XBsL7n3-uGpI9oJrrstqkEWyO1DteG1/view
Store Blog Audit Prompt V2 — https://docs.google.com/document/d/1bEimtlyAJJMUfkhESjqsAN9eHB3j5ZKgOjJ2Z8uLnhI/edit?tab=t.0
Official scheduled-task documentation — https://learn.chatgpt.com/docs/automations?surface=app

Final step · Module 02

Your module PDF

Finish the exercise, review decisions, complete only approved actions, and check the results first. Then save your final PDF here. This page stores it in this browser so you can download it again.

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Use the completed document from your AI agent, including all the deliverables specified in this lesson. It must reflect final results and deferred work.

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Bring the complete results PDF

This module needs a substantive document with its full deliverables, tables, evidence and references. Ask your AI assistant to produce the complete PDF after review, then import it here.

Editorial Strategy & 90-Day Blog Calendar. Include the complete deliverables and checks described in the lesson.

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