The best moment in a buyer meeting isn't when they like the product. It's when they realize they can actually buy it.
From my desk today
I was presenting a new consumer electronics collection to one of Canada's large retail chains.
I also slipped in a few extra items. Products that could fit their stores, but sat a little outside their usual core business.
The presentation went well. Good questions. Nods around the table.
Then came the moment I've seen in a lot of meetings like this one.
One of the buyers leaned back and asked something like:
"So, do you need us to pick up container loads?"
It's a fair question. For a big chain, new products often come with big commitments.
I was very happy to answer it.
The retailer reality
Here's what usually sits behind that question.
A buyer likes a product. But to get it, they're asked to commit to a container, or at least a full truck.
That means:
- A big cheque before a single unit sells
- Warehouse space found for stock that hasn't proven itself
- A real risk of markdowns if the test doesn't work
So the safe answer is often no. Especially for items outside the core business, where nobody wants to be the buyer who filled the warehouse with the wrong thing.
Good products get left on the table. Not because they wouldn't sell, but because the minimum was too big to try.
Behind the scenes at Randmar
So I told them the truth.
Randmar is built to support any order size:
- Container or truck loads
- Full pallets
- Master cartons
- Single units
The energy in the room changed instantly. The buyers sat up. One of them asked if this was for real.
It is. Here's how it works.
From one unit to a full truck.
You can order anything from a single unit to a full truck load. A new item can start small, prove itself in a few stores, then scale up. No container needed to find out if it sells.
Mixed pallets.
A pallet from Randmar doesn't have to be one product. We build mixed pallets with multiple products and multiple brands on the same pallet.
That means a chain can bring in the new electronics collection and those extra items outside its core business together, in one shipment.
- Multiple products
- Multiple brands
- One mixed pallet
Pallet pricing.
Volume still matters. Clients who order by the pallet typically qualify for our most advantageous pricing.
So you can test with units, then move to pallets once you know what sells and earn better pricing as you grow.
Where the meeting ended.
After a very good conversation, we agreed to put two agreements in place with this chain:
Warehouse Supply
One to supply their warehouses.
Drop-Ship Fulfillment
One to fulfill orders on their drop ship platform.
Same products. Two channels. Each one ordered at the size that makes sense for it.
My real point
The size of your first order shouldn't decide whether you try a good product.
Start at the size that lets you learn. Grow to the size that earns you the best price.
Your quick win this week
Write down one product or category you passed on this year because the minimum order was too big. Then ask your suppliers whether they can ship it by the unit, the carton or on a mixed pallet.
Your turn
What's one product you'd test in your stores tomorrow if you didn't have to buy a container of it?
Randmar. Helping Canadian retailers sell more, every day.
